Resume

Education

Florida State University, 2012-2016
B.A. English (Editing, Writing, & Media)
B.A. Media & Communication Studies
Minor: Psychology
GPA 3.6

Certifications

• Fundamentals of Digital Marketing (Google, 2023)

• Content Marketing (HubSpot, 2023)

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RapidScale

Content Writer | July 2024 - Present

• Collaborate with Chief Marketing Officer, technical SMEs, and designers to execute a content strategy focused on increasing MQLs via thought leadership.

• Generate a steady flow of high-quality content including eBooks, blogs, infographics, e-newsletters, ad copy, social copy, and sales collateral to guide technology buyers down the funnel.

• Conceptualize, outline, and create thought leadership content targeted toward buyer personas, including determining the best media type, identifying supporting data, researching industry topics, and proofreading.

• Create, oversee, and manage content calendar to support team’s goal of staying three weeks ahead of schedule.

• Launch monthly newsletter to build brand awareness and warm up prospect database to generate more MQLs.

• Actively participate in Culture Committee.
   

ROI Revolution
Senior Content Marketing Specialist | April 2021-May 2024
Content Marketing Specialist | May 2019-March 2021

• Created and executed B2B content marketing strategy based on competitor analysis, industry trends, and SEO best practices.

• Conceptualized, wrote, edited, and designed full-funnel content in all formats, including:

  • Top-of-funnel content like blogs (grew traffic 600% YoY & 10x'd MQLs), social copy, research articles, white papers, ads, landing pages, e-books, webinars, and video scripts.

  • Mid-funnel content like email campaigns and newsletters, growing email clicks 153% YoY.

  • Bottom-of-funnel content like case studies, RFPs/proposals, sales decks, and one-sheeters.

• Developed and executed annual surveys, generating original research to create content and support sales initiatives.

• Established a style guide with high standards of accuracy, clarity, and grammar, with a consistent brand voice.

• Brainstormed, A/B tested, and optimized new creative strategies to drive greater results.

• Collaborated cross-functionally with SMEs, writers, designers, and stakeholders to produce content that supports business goals.

• Supported rebranding initiatives, including development of brand voice, website copy, and positioning.

• Actively participated in our Diversity, Inclusion, & Belonging (DIB) Committee.

 
DZone
Editorial Project Manager | February 2018-May 2019
Content Coordinator | September 2016-January 2018

• Oversaw the end-to-end content process for 10-15 deadline-driven research reports and technical publications simultaneously, including selecting topics, sourcing & managing freelance writers, creating & editing content, reviewing final products, publishing, and measuring impact.

• Collaborated cross-functionally to produce valuable content on topics like IoT, AI, agile, and more.

• Edited 70+ blog articles/week, translating complex technical topics into captivating content.

• Created and executed the company’s Twitter strategy, growing engagement by 113%.

 
Florida State University College of Communication & Information
Copywriter & Editor | August 2015-June 2016

• Conducted 100+ email, phone, and in-person interviews with alumni, faculty, and students.

• Wrote and edited full-length articles online and in print to support the College’s brand presence.

• Assisted in the strategy and creation of bi-annual alumni newsletter.

Gearbottle

Content Writer | January 2015-May 2015

• Wrote three to five write-ups per day on men’s fashion based on topics sent to me by directors.

• Researched products and brands thoroughly to ensure high credibility and accuracy.

 
Her Campus Media
Editorial Lead & Staff Writer | August 2014-December 2015 

• Managed six writers to improve and inspire their weekly articles.

• Wrote two 500+ word editorials per week, mostly related to music. 

• Created social media copy for Instagram, Twitter, and Facebook.​