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Sarah Davis Headshot

I'm Sarah Davis.

I turn complex B2B ideas into clear, high-performing content that drives real business results.

Content Marketing Strategy, Copywriting, and Editing for Growth-Focused Teams

About Sarah Davis – marketer, writer, and editor based in Raleigh, NC

​​What I Do Best

I translate complex ideas into clear, compelling content that target audiences actually understand—and act on.
I focus on what matters most: turning big-picture ideas into content that supports real business goals, not just outputs.

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How I Work
I connect the dots across channels, so messaging doesn’t just work in one place, it works everywhere.

I think deeply about how ideas fit together, how content lands with real people and search engines, and how to strengthen content over time (so your team's hard work doesn't fall into the publish-and-pray trap).

I believe that copywriting is an art and a science.

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Who I Work Best With

  • B2B companies that have complex solutions and need to communicate to an executive-level audience

  • Teams who are craving clearer messaging and stronger content performance

  • Marketing leaders who need both strategy and execution, not one or the other

 

What That Means for You
Content that’s clear, aligned across channels, and built to perform. The kind of work that reflects your brand and moves things forward. Long-term achievements, not just short-term wins.

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​​My Top Gallup CliftonStrengths​

  1. Connectedness

  2. Empathy

  3. Developer

  4. Intellection

  5. Positivity​​​

In addition to my strong work ethic and passion for developing strong content, my Gallup CliftonStrengths reflect my commitment to fostering a positive, professional workplace environment.

Key Results

A snapshot of measurable impact across B2B content strategy and execution

600% Organic Traffic Growth

Drove significant SEO-led year-over-year blog growth through content strategy, optimization, and topic expansion.

10x Increase in MQLs

Built and scaled full-funnel content programs that turned increased traffic into qualified pipeline.

153% Increase in Email CTR

Improved engagement through messaging optimization, segmentation, and iterative testing.

113% Social Engagement Growth

Developed and executed content strategy that increased audience interaction across platforms.

70+ Articles Edited Weekly

Managed high-volume editorial workflows, translating complex topics into clear, accessible content.

Experience and Impact

An overview of my editorial and marketing career

Education

Florida State University

  • B.A. English (concentration in Editing, Writing, & Media)

  • B.A. Media & Communication Studies

  • Minor: Psychology

Certifications

  • Fundamentals of Digital Marketing (Google)

  • Content Marketing (HubSpot)

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Skills

  • A/B testing

  • Ad copywriting

  • AEO/GEO

  • AI content editing

  • AP style

  • B2B marketing

  • Canva

  • Chicago Manual of Style

  • Content calendar creation

  • Content marketing

  • Content strategy

  • Copyediting

  • Copywriting

  • Demand gen

  • Descript video editing

  • Dynamics

  • Email marketing

  • Figma

  • Google Analytics

  • Google Workspace

  • Hootsuite

  • HubSpot

  • Marketo

  • Microsoft Office Suite

  • Monday.com

  • Project management

  • Proofreading

  • Sales enablement

  • SEO

  • Social media copywriting

  • Storytelling

  • Survey analysis

  • Time management

  • UX writing

  • WordPress

Experience

RapidScale

Senior Content Writer | July 2024–Present
Key initiatives:

  • Strategize and optimize content created by AI, internal SMEs, and external agencies, including blogs, ebooks, email campaigns, e-newsletters, social media copy, ad copy, landing pages, and website copy.

  • Own rollout of updated brand messaging across all content, embedding consistency into every customer-facing touchpoint.

  • Design, project manage, and execute multi-channel marketing campaigns across digital, email, social media, and events, ensuring timely delivery while driving lead generation and customer engagement.

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Impacts:

  • Increased website traffic 376% YoY and boosted blog engagement by 8%.

  • Grew internal sales content usage by 105% and external shares by 280%.

  • Delivered 50+ email campaigns and an average of 3 core assets per month, exceeding strategic goals.

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ROI Revolution

Senior Content Marketing Specialist | 2021–2024

Content Marketing Specialist | 2019–2021

​Key initiatives:

  • Owned full-funnel B2B editorial calendar, ensuring strategic alignment and timely execution across all content.

  • Developed new brand messaging using the StoryBrand framework and translated it into full website copy overhaul.

  • Spearheaded annual industry surveys, generating original research to create strong content all the way from thought leadership assets to sales enablement materials.

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Impacts:

  • Established email marketing strategy that grew clicks by 153% YoY.

  • Drove 600% YoY growth in website traffic through content strategy and SEO optimization.

  • Increased website-generated MQLs by 10x through strategic content leadership and performance optimization.

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DZone

Editorial Project Manager | 2018–2019

Content Coordinator | 2016–2018
Key initiatives:

  • Managed a large volume of highly technical publications, including strategizing topics, managing freelance writers, editing content, partnering with designers, and publishing on deadlines.

  • Reviewed and edited syndicated articles to ensure relevance, clarity, and readability.

  • Launched company Twitter account and maintained consistent brand presence.

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Impacts:

  • Increased social media engagement by 113% through original content strategy and execution.

  • Oversaw production of 10–15 simultaneous editorial publications.

  • Edited 70+ articles weekly to ensure quality and consistency across content.

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Florida State University College of Communication & Information

Copywriter & Editor | 2015–2016
Wrote and edited feature content for print and digital publications, conducting 100+ interviews with students, faculty, and alumni. Supported editorial strategy and newsletter production for university communications.

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Her Campus Media

Editorial Lead & Staff Writer | 2014–2015
Managed a team of six writers to improve and inspire their weekly articles. Wrote two 500+ word editorials per week, mostly related to music. Created social media content for Instagram, Twitter, and Facebook.

Feedback I've Received

How colleagues, partners, and leaders feel about working with me

"Sarah is the embodiment of professionalism—thorough, proactive, strategic, and as reliable as a Rolex. Her meticulous attention to detail and seamless execution made the editing process remarkably smooth. Even when faced with challenges, she reliably finds solutions."

–Direct manager at RapidScale

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"Sarah's work ethic is truly unparalleled and she is one of the most productive team members I've ever had the pleasure of working with. Everything she writes is well-written, well-researched, and efficacious. Her willingness to help and her positivity are something you rarely see in the workplace. You absolutely will not find a better team player or more productive writer/editor than Sarah Davis."

–Direct manager at ROI Revolution

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"Sarah made collaboration feel easy. She always brings a thoughtful, organized approach that keeps projects moving smoothly. She has a strong eye for clarity and structure, and she genuinely values collaboration across teams. On top of that, she managed a high volume of work without sacrificing quality or attention to detail. She’s the kind of partner every designer hopes to work with."

–Design partner at DZone

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"Sarah is an excellent writer–but even more amazing is her ability to be productive and balance multiple stories at the same time. She demonstrates responsibility, enthusiasm, a strong work ethic, motivation, and teamwork."

–Skip-level manager at FSU CCI

Let's get in touch.

If you see the potential for us to do great work together, let’s talk.

Sarah Davis | linkedin.com/in/sarahcdavis 

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